Generic, templated interfaces
AI reaches for the most common pattern, not the right one for your users. Everything ends up looking like everyone else.
Your AI-built product works and ships fast — but users drop off, the interface looks generic, and you can't tell whether people are confused or just not interested. I bring the human judgment, research, and craft AI can't, so your app feels considered, trustworthy, and genuinely easy to use.
AI is great at building. It's not great at understanding people — and that last stretch is exactly what turns a product that demos well into one people actually keep using.
AI reaches for the most common pattern, not the right one for your users. Everything ends up looking like everyone else.
AI can't talk to your customers, watch them struggle, or understand the emotional context behind a task.
Screens get technically correct but hard to scan. Users don't know where to look or what to do next.
The happy path works. The moment a real person deviates from it, the experience breaks.
Good UX is a thousand small decisions about tone, spacing, wording, and priority. AI averages them; it doesn't decide them.
The result: a product that demos well but leaks users — and you can't always see why.
Four ways to work together — from a one-off audit to an ongoing design partnership.
Find where users drop off.
A structured review of your live app or prototype. I go through it the way your users do, find where they get confused or hesitate, and hand you a prioritized list of what to fix — with the why behind each recommendation.
Interfaces that look intentional.
A full redesign or specific screens — onboarding, dashboard, pricing, empty states — designed for real people, not just the demo, and delivered ready to hand back to your AI build tool or developer.
Design judgment while you build.
You bring the product and the AI tools; I bring the design judgment — reviewing your flows, pressure-testing decisions, and steering you away from expensive UX mistakes before they ship.
One clear problem, solved fast.
A leaky onboarding, a confusing checkout, a feature nobody uses? I diagnose the real cause and deliver a focused fix, designed and ready to implement.
We talk about your product, your users, and what's not working. Free, no pressure.
I recommend the right service and give you a clear timeline and price.
Audit, design, or ongoing partnership — with regular check-ins so nothing gets lost.
Designs and recommendations packaged so you (or your AI tools) can implement them directly.
Shipping fast with AI and want their product to feel legitimate and trustworthy.
Without a dedicated designer, moving quickly but hitting UX walls.
Building great products who need a human UX expert to elevate the experience for their clients.
AI is one of my tools — I use it too, and I move fast because of it. But the parts that decide whether people stay or leave still need a person.
Anna Sholokhova, Software Developer and UX/UI Expert. With over 14 years of experience in UX/UI, product design & product management, Anna has built dozens of products used by millions of users across SaaS, healthcare, smart home, and other industries. She brings a rare combination of design expertise and technical depth, bridging the gap between user experience and implementation. With front-end and web development expertise, she translates designs into AI-powered solutions—from user research to coded prototypes—that are both beautiful and technically sound.
It's generated — which is different from designed. AI gives you a functional starting point. I turn it into an experience your users actually trust and enjoy.
No. I work alongside them. I deliver designs and specs you can feed straight back into your build process.
A focused audit or targeted fix can turn around in days. Larger redesigns depend on scope — we'll set a clear timeline up front.
Yes — the consulting & partnership option is built for exactly that.
Start here
Start with a free 20-minute call. I'll tell you where the biggest UX opportunities are — whether or not we end up working together.